Since we are working with film, something that in the game design world is mostly used for in game cutscenes and game trailers, I wanted to make a blog post about marketing.
Obviously, marketing is incredibly necessary for any game, because you have to get an audience. However, with the rise of social media as a platform for marketing, it seems like a lot of times people get bogged down in how many people like their media. Of course it's nice to get a lot of attention, and important to know which marketing techniques are most effective for you, but feeling down about an ad or other piece of media not being so well recieved is not going to fix the problem. As much as people are passionate about their own work, in marketing you need to take a step back and remember you are just trying to sell something. You can use your passion to help do this, but you also have to have thick enough skin to accept the failures, get back up, and try another tactic. That being said, some social medias, like Instagram have some very cool features to help people market whatever is on their page. It has a "business insights" tool, which allows you to pay for promotions, but also just get data on your audience's ages and genders, as well as which posts reached more people. You can't get that kind of data from putting up a flyer, so I think it's very cool. I don't think using social media as a way to advertise will go away, nor do I think it needs to. I think professionalism and persistence need to be employed though, but I think it would be awesome to see more Instagram accounts for indie game developers who show progress as they develop their game and advertise.
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AuthorHi, I'm Abi, a DSA student who likes games, drawing, writing, and acting. Archives
February 2020
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